SXSW × JWT

The most experienced woman in advertising tackles SXSW's newest gadgets.

Reactive Social
Overview
Client
JWT / SXSW
Mentioned In
AdWeek · Advertising Age · Little Black Book

After 65 years, Ginney, J Walter Thompson's (now VML) most senior employee, has seen everything Advertising has to offer. That's why we recruited her to report back on the most innovative tech from SXSW. Ginney manned the studio in Manhattan's Midtown East and created over 20 news-style videos in 2 days for the agency's social channels.

Social Videos
"Teaser"
"Smart Jacket"
"Wonder Kid"
"Virtual Reality"