It's the most stressful time of the year! Endless gift lists, secret Santas, holiday hosting — the spending never ends. But with Chime, you can spend without becoming a grinch. To launch their biggest campaign to date, Bank Smarter, Chime announced its new credit card and fee-free benefits with the new, unexpected king of comedy: Jason Momoa.
The campaign included two films: one launched in November to combat holiday spending, and the second in late December in time for a new year of savings. The campaign included an extensive social presence, both paid and organic, created in partnership with Chime's in-house team.